The Biz

THE A-GAME AGENCY

Over the past decade, apparel companies have become 50 percent of the exhibitor space at the PGA Merchandise Show. Despite this growth, the marketing and promotional efforts by many of these companies have not kept up the pace. Inadequate budgets and limited publicity opportunities, coupled with inexperienced buyers, merchandisers and manufacturers, have caused more failures than success in the golf apparel business.

The A-Game Agency was created to meet and overcome those challenges. A full-service golf apparel, lifestyle and image consulting group, the A-Game Agency is a division of Golf Marketing Services. The agency focuses on all aspects of the golf fashion business with an emphasis in fashion-driven event creation and production.

Apparel

Current clients include Gogie Girl Headwear, Loudmouth Pants and 18th Couture.

Events

The A-Game Agency was recently hired by The PGA Golf Club in Port St. Lucie, Florida to deliver a series of creative golf events for the PGA of America's flagship property. This resulted in the first "Apparel and Equipment Demo Day Under the Lights" with over 400 people in attendance and Golf FORE Lover's Valentine's day event. On April 26th, the Shivas Irons Society will launch its Florida chapter and host its inaugural golf event at The PGA Golf Club. The event will include the introduction of the Custom Golf Consortium - ten golf apparel companies which provide custom made products for the golf aficionado. (http://www.shivas.org)

The JPC Golf and Gala in Washington DC will feature a full production golf fashion show at the Ritz-Carlton at Tyson Corner during the Black Tie Gala on May 12, 2008. The show will be produced and narrated by Auke Hempenius, Chief Creative Officer of the A-Game Agency. In addition, a Fashion Village with Trends Seminar will be showcased at Cannon Ridge Golf Club in Fredericksberg Va on May 13th. K.J. Choi, Ian Baker-Finch, Rich Beem and Kris Tschetter will be participating while Natalie Gulbis will add her fashionable personality to the Black Tie Gala. (http://www.giantgolf.com)

Media

The A-Game Agency currently provides editorial fashion content for Golf Fitness Magazine. The agency created and announced the Performance Apparel Rankings (PARs) in the Jan/Feb 2008 issue. The awards were presented at the 2008 PGA Merchandise Show. (http://www.golffitness-magazine.com)

The Custom Golf Consortium

The Custom Golf Consortium is a world class lifestyle experience showcasing the world's finest customized golf products.

In the world of golf, equipment has for many years offered customized options in manufacturing custom fit clubs. The Custom Golf Consortium, created by the A-Game Agency, now makes that option available for the entire ensemble of apparel and accessories. From hats and caps to shirts, belts, slacks, shoes and more, the finest companies in every product category are represented in this elite club.

Through a series of national events at the most luxurious host venues, The Custom Golf Consortium will present its unrivaled selection of world class products to the most affluent of golf product purchasers. Through shared marketing and promotional efforts, each member company will multiply its exposure significantly while targeting events catering to the ultimate golf connoisieur.

Current member companies include: Elevee, Ahead, Marbas, Martin Dingman, 59 Belts, Otabo, Pro Quip, C-thru Grips, MacKenzie Bags.

Consulting

The A-Game Agency has been chosen to be the official style and fashion agency for "The Nature of the Game." A cinematic masterpiece emphasizing the spirit of the game, the movie will go ito production later this Spring and be narrated by golf broadcaster Jim Nantz. Lost Ball Productions (San Francisco) and Atlantic Productions (New York City) are the principal partners. (http://www.thenatureofthegame.com)

The Agency currently represents Duramed Future Tour Players Ashley and Amber Prange. Ashley was the winner of The Golf Channel's Big Break (Hawaii). Ashley will be representing Kate Lord apparel and headwear for the next three years and Amber will be sporting 18th Couture.

Ashley and Amber Prange