The Buzz

BRANDING

Branding can be defined as the sum total of all information conveyed through the communication and experience that an individual or group forms, over time, about a company, product or service.

Brand Identity today is no longer just a logo or a tagline, it is now a set of expectations and associations evoked from the experience with a company or product. Branding is the heart and soul of an organization it's the visualization of a companies true DNA.

Many companies have realized over these past 50 years that a strong brand identity can have numerous benefits and act as a guidepost and support to their overall business strategy.

Branding addresses all channels, and touchpoints, it is a holistic sensory 3D / 360 degree experience. A truly successful branding program requires requires all 3-legs of a tripod; Strategy, Design, and Implementation.

Some branding benefits happen immediately like improved awareness and greater differentiation and others take more time to build like loyalty and equity.

Capabilities:

• Brand Identity
• Strategy & Positioning
• Naming
• Logo Development
• Retail Branding
• Graphic Design
• Signage & Wayfinding
• Packaging Design
• Environmental Graphics
• Implementation
• Project Management