The beginning of the PGA Merchandise Show at Dunedin in 1959 was in the club's parking lot.
The show is now being held annually at the Orlando Convention Center.
THE PGA MERCHANDISE SHOW IN ORLANDO
The PGA Merchandise Show in Orlando, held annually in the mammoth halls of the Orlando Convention Center, is one the largest trade shows held in the world. To the uninitiated, preparing for and attending the PGA Merchandise Show can be overwhelming, intimidating and mind-boggling. No doubt, the opportunities are there, with vendors, buyers, and media flocking in from around the world, but it is easy for your company and its marketing message to get lost in the vastness and diversity of the event.
If you want to be established in the golf industry, this IS the industry event to participate in. It takes a significant investment of time and money to have a presence at the show that will get noticed. In light of the recent economic environment, it has never been more important to stretch your marketing budget. Many companies have walked away from their first experience participating in the PGA Merchandise Show disappointed, disillusioned, and some even bankrupt. Those who have the media connections, effective marketing support, and sufficient manpower at the show are the ones who achieve the best results. That is where the team at Golf Marketing Services (Team GMS) comes in.
For years, Golf Marketing Services has guided its clients to successful results at the PGA Merchandise Show. Team GMS owes this successful track record to the following:
- In depth experience at the show with many clients
- Extensive personal relationships with members of the golf media
- Extensive personal relationships with leaders of the golf industry
- Talented marketing professionals to develop effective marketing support materials
- Talented PR professionals to generate press before, during and after the show
- A team of dedicated professionals to creatively generate publicity at the show
A Few Clients At The PGA Merchandise Show in Orlando
![]() uPlay |
![]() PortaPro Video |
![]() Bite Shoes |
![]() Butthead Covers |
More photos from the 2008 show | More photos from the 2007 show
Case Studies
This section is coming soon. We will feature case studies of GMS clients and what support was provided to them for the PAG Merchandise Show.
Holly G and the GMS team work the PGA Merchandise Show in Orlando for their golf clients.



