TEAM GMS
Return to home pageHolly "G" Geoghegan
Our Fearless Leader
Over the past 15 years, Holly "G" as she is known by her golf peers, has continually used her creativity to produce outstanding marketing and public relations programs for her clients. Her enthusiastic and energetic approach moved Golfweek to name her one of the Top 25 "Women in Golf" --- recognizing women who have made a positive impact on the industry.
Holly "G" is an experienced, multi-faceted entrepreneur who understands what it takes to launch and build a new business. It requires working smart and being able to get the biggest bang for every client's buck. Whatever it takes, GMS takes it on. Holly "G" believes in a hands-on, proactive approach where GMS becomes an integral part of the client's team.
No project is too large or too small for GMS. Holly "G" has a network of contacts and relationships to source the best in the business for every client's needs. As a company, we don't carry unnecessary overhead or bill interval time like an attorney. We manage our client's business like our own and provide significant savings and value added benefits from our non-commission billing practices.
Holly "G" has invested in being here, there and everywhere in the golf business arena. She served as a former Director of Communications for the LPGA Tour and has launched numerous start-ups that have developed into market leaders. As a single digit golfer, she understands the game as a competitive amateur and she understands the business, as a consummate professional. As the president of Golf Marketing Services, her client list reads like the Who's Who? of Golf, moving more than one industry leader to attest that she has earned her way into that elite circle by virtue of her success.
Michael Leonard
Communications Wingman
Mike is a diehard Pittsburgh Steelers fan --- so fanatical that he painted his office black & gold. Prior to drinking the "Golf Kool-aid" and devoting the rest of his life to GMS, Mike spent 21 years in the military, 17 as an Air Force Public Affairs Specialist traveling the globe aboard military and commercial aircraft.
Mike is a DINFOS (Defense Information School) trained killer in basic journalism, editor's and intermediate photojournalism courses. He's an outstanding writer, editor, photographer, webmaster, and graphics wizard. Mike will respond to your needs like a general yelling for his first cup of morning java.
Mike spent two tours overseas learning about great cultures and also got to know and understand the world a little better by spending time in the sands of the Middle East. The military even let him loose in NATO for a couple of years at the end of his military career to terrorize the great Dutch people in Brunssum, The Netherlands. He and his two children now terrorize the links of Central Florida.
Scott "Hollywould" Sterner
Sales and PR Propagada Machine
Scott Sterner is Director of Sales and PR for Golf Marketing Services. Scott has been a radio show personality for years, including as a co-host of the golf radio talk show, The Forecaddie. He has been a professional in the golf industry for many years and has an unwavering love for the game.
Scott is a co-founder and partner of White Metal Golf, a golf company that manufacturers an innovative golf hole cup.
Our propaganda master is a Pennsylvania native who graduated with a degree at Penn State. Scott has many years of experience in sales and media. He is also an avid golfer.
Auke Hempenius
The Dutch Touch
Auke Hempenius is Director of Creative Concepts for Golf Marketing Services. Hailing from the Netherlands, Auke is a twenty year fashion veteran. Auke has extensive background in tailored men's clothing. He owned and operated two retail boutiques, Milano's Clothier and Auke of Winter Park, which specialized in custom international designs.
Mixing his passion for fashion and golf, Auke launched AH Design, a golf apparel company and was an exhibitor at the PGA Show in Orlando. In 2004, Auke packaged his experience, personality and international flair and ventured into the golf media. He became the fashion analyst for the Golf Channel and fashion editor of Golfweek and Golfweek.com. His "Best Dressed" awards on the LPGA & PGA Tour became a hit.
Currently, he is the fashion editor for Golf Fitness Magazine and host of the Aukesphere.com. Auke was named "Top Six Super Seller" in men's tailored clothing by Daily News Record (Dec '99) and named the "Dutch Master" by the Robb Report. (Mar '04) Auke's extraordinary creativity, vision and global expertise in marketing, promotion, manufacturing and retailing along with his keen sense of the history and traditions of the game, provides a wealth of knowledge and expertise for every GMS client.
Howard York
Branding Genius
Golf is a game that can be played for the rest of your life and fortunately for GMS, better late than never in Howard York's case. One of the best and brightest minds in the branding business has been bitten by the golf bug and is bringing his fresh ideas, vision and award-winning design expertise to Team GMS.
Howard's prestigious career spans over 40 years in the branding and graphic design industry. His primary responsibilities have been developing the creative vision, management, presentation, marketing and implementation of public and private, domestic and international branding and design projects. In addition, as a skilled design educator, he was chairman of The Academy of Art College in San Francisco - one of the largest and most successful college graphic design departments in the world.
Howard has held senior creative positions at numerous top-tier firms, including: TranSystems, Bechtel, Enterprise, Lippincott & Margulies, FutureBrand and Addison where he was responsible for numerous high visibility projects for both Fortune 500 companies, like; Exxon, Sanyo, TransUnion, McDonald's, Household and Taco Bell as well as transit branding projects for both the New York, Nashville and Washington Area Metropolitan Transportation Authority.
Howard has been honored with 40 Branding Design Awards between 2004-2007 since becoming an independent consultant.
Bob Sabin
Chief Image Officer
Bob Sabin brings 25+ years experience specializing in graphic arts, imaging solutions, and the development of marketing and branding solutions with a unique creative flair. His Big Apple client list has included corporate marketing giants such as Playtex, Proctor and Gamble, Pepperidge Farms, GE, Kraft and Sotheby's to name a few. A relocation to Wilton, CT. in the '80s brought a very significant golf client into Sabin's portfolio. Located nearby in Trumbull CT, was the headquarters of Golf Digest. Sabin established a 20-year working relationship with the #1 golf media company providing a variety of graphic design and marketing services.
In 2003, Bob created and co-launched The Golf Digest Collection, a commercial venture that leveraged the overlooked asset of the magazines vast image library and established a significant new revenue channel for the company. Bob was the general manager and director of operations providing printing and framing, collateral materials, inventory control, sales, fulfillment, customer service, and ecommerce transactions. Bob's expertise helped expand Golf Digest's cross-marketing opportunities and promotional events. Golf Digest turned to Bob to produce a Golf Digest Fine Art Photography Exhibit for Lexus Motor Corporation. This developed into a highly successful 17-city tour, ad campaign and sales event for top tier Lexus dealers.
Additional golf clients Bob has worked with include Golfsmith, the PGA Merchandise Shows, the PGA Tour as well as clubs and resorts such as Metro West and Windermere Country Clubs and the Ginn Company in Orlando, FL. Now based in Orlando, Bob is currently working with Team GMS on projects with the USGA and the PGA of America.
"Father" Jack O'Leary
Award Winning Golf Scribe
Jack O'Leary is a veteran sports writer from Boston, MA. For eight years, he covered all major sports for UPI and AP then opted for the relative sanity of daily newspapers where he became the golf writer for the Boston Herald.
After a 13-year run, O'Leary expanded his golf horizon by accepting an Associate Editor's position at Senior Golfer Magazine. Two and a half years later, he ventured to the Sunshine State to create a regional magazine which became Florida Golf Monthly.
O'Leary is a 25 year member of the Golf Writers Association of America. He was the first president and is a 17 year member of the International Network of Golf.
Through the years, Father O'Leary (as he is best known) has expanded his scope of knowledge and experience to include the people, the game and the industry and it has translated into four national golf writing awards. There has been a price paid, however. Once a single-digit handicapper, O'Leary's game now appears only on the sides of milk cartons. If you find it, please send it to him in Lakeland, Florida. He will be most thankful.
Tony Coolidge
Web Guru and Advocate
Tony Coolidge has been a leader in the web development industry since 1995, developing web sites for clients around the United States, including SeaWorld, Disney and Darrell Armstrong, NBA player. He has developed expertise in search engine optimization and other Internet marketing techniques.
In 1999, Tony Coolidge applied his web development skills and co-founded an online auction marketing company called iBidUSA.com, Inc., which became a publicly-trading company in 2001. The company was a radically different application for Internet auctions that provided a new marketing tool for businesses.
Besides Internet development, Tony Coolidge, is an avid writer, filmmaker, and advocate who has founded two non-profit organizations. Tony is an advocate for indigenous tribes of the world, who enjoyed the opportunity to speak at the United Nations to share about an indigenous festival his organization created. His organization, Katrina's Angels is an organization providing resources and housing solutions to the survivors of Hurricane Katrina.
Ginny Dixon
Photojournalist Extraordinaire
Ginny Dixon has been making pictures for nearly 20 years. She has worked for national and international newspapers and magazines and had the privilege of being a member of two Pulitzer Prize-winning staffs at the Los Angeles Times. Currently, Ginny teaches at the Miami Ad School in South Beach along with running her successful photography business.
Ginny enjoys all kinds of photography and specializes in many --- variety is what keeps her interested and having fun, fresh ideas keeps her motivated. Recent works include a fund-raising photo exhibit showcasing women with disabilities, golf course, destination and travel photography, musicians, and trying to reason with hurricane season---a yearly event these days in her native Florida.
Ginny has provided her photographic talents to GMS for over a decade including special events such as the PGA Merchandise Show, product and catalog shoots, press conferences, tournaments, golf course and clubhouse photography and much more.
Ivy Latham
The Cash Flow Queen
Making a good profit in PR or advertising is no easy task and many agencies and freelancers have gone out of business waiting for late payment from their clients. After 15 years in business, GMS is in the 1% club of successfully owned and operated marketing agencies.
Collecting monthly retainers and expenses is no easy task, but Ivy Latham handles it with diligence and ease. Ivy is professionally persistent and organized when it comes to getting the bills paid promptly so that GMS can keep the lights on and the creative ideas (and beer!) flowing as we often work long hours to get our client's job done.
By all means, watch your expenses carefully, as we do for all our clients. On the other hand, too much haggling over money and excessive report generating can cause Team GMS to put their energy into the documentation process, instead of more effort into your account.
