Services

PHOTOGRAPHY

Photos paint more than 1000 words!

We live in a very visual world and photos help communicate your message to the consumer/public. Good photos of your products are worth their weight in gold. They help convey the first impression of your product to the consumer. And most importantly, they help the media to describe your product and greatly enhance the written press release. Therefore you want to make sure you have the right image done by the right photographer. Most of us have heard that a picture paints 1,000 words ... so the better the image and the quality of that image... can make or break your company's product review, profile or feature story.

Remember that one size doesn't fit all. Just because you have a digital camera or a camera cell phone, it doesn't mean you are now a professional photographer. Note the keyword: professional. If you wanted photography of your daughter's upcoming wedding, you wouldn't hire a real estate photographer to do the job and still expect outstanding photos. The same applies in the business world, if you want great images of your products and want to convey a certain message, make sure you have the right photographer for the job. At GMS we have a network of photographers that can take pictures of your product or course for magazines, promotions, advertising, etc.

It's our business to use whatever means possible to help create the buzz for your company and products. Knowing the idiosyncrasies of golfers' habits and lifestyles, can make a more interesting photo shoot. GMS often creates unique settings to attract visual attention vs. overused traditional golf scenes. Photos are the next best thing to getting your product in the media's hands. Investing in good photography is an important line item in your marketing budget.

Common terminology

Pixel -- (PICture ELement) The smallest element of a digitized image. One small dot of light among the many dots that make up an image on a computer screen.

Megapixel -- A unit equal to one million pixels. The higher the resolution, the more pixels in an image and therefore the greater the image quality. An image file that is 1 megapixel (MP) can make a photo realistic print of 5 x 7 inches; a 2 MP file can make an 8 x 10-inch print; a 3 MP file can make an 11 x 14-inch print.

Resolution -- The number of pixels in an image. A higher number correlates to a higher quality image.

DPI -- Dots Per Inch. Number of dots a printer or device (like a monitor) can display per linear inch. For example, most laser printers have a resolution of 300 dpi, most monitors 72 dpi, most PostScript image setters 1200 to 2450 dpi. Photo quality inkjet printers now range from 1200 to 2400 dpi.

PPI -- Pixels Per Inch. The number of pixels per linear inch is used to describe image resolution. A higher ppi means more image detail and correlates to higher image quality. Monitors display images at 72 ppi, inkjet printers require at least 150 ppi to produce photo realistic prints.

Megabyte -- An amount of computer memory consisting of about one million bytes. The actual value is 1,048,576 bytes.

Kilobyte -- An amount of computer memory, disk space, or document size consisting of approximately one thousand bytes. Actual value is 1,024 bytes.

JPEG -- A standardized format used by many digital cameras for storing images. This format is also commonly used for images on the Web and images attached to e-mail messages. JPEG, which stands for Joint Photographic Experts Group, the group that established this file standard, is one of the most widely used formats today. JPEG is a standardized image compression mechanism designed for compressing full-color or gray scale images of natural, real-world scenes. JPEG uses lossy compression, which can damage image quality.

LCD -- Liquid Crystal Display. A full-color display screen on cameras used to preview and review pictures and view information, such as menu options and camera settings.

Memory card -- A storage device used to store data, such as picture and movie files. Available in a range of sizes, such as 8 MB, 32 MB, and 256 MB.

Digitize -- To convert analog information into digital format for use by a computer.