No project is too large or too small for GMS.

a lean mean marketing machine


For over 20 years, Golf Marketing Services has built a diverse client base and successful track record of launching companies into the golf industry. GMS has handled marketing, PR and business development for major equipment manufacturers, golf clubs and resorts, apparel, accessories and a variety of golf training products. Our passion is turning start-ups into successful recognizable brands. 

Being responsive, creative, and providing affordable, realistic solutions that fit your budget is our #1 goal.

As an entrepreneur, inventor, or business owner, it’s hard to find people that have the same level of belief, enthusiasm, and passion that YOU have for your product or service.  At GMS, we go deep and do the due diligence to understand your vision and communicate it effectively in developing your marketing strategy. 

We don't carry unnecessary overhead or bill excessively for our time.  

With over a dozen consultants and strategic partners on our team, GMS provides our clients with the best and brightest minds in the golf industry. We ramp up accordingly.  In return, our clients receive significant value, access and cost effective RESULTS through GMS’ long established network, expertise and connections in the golf industry.


The Talent


Founder and CEO
Holly "G"

For more than 20 years, Holly “G” has built a diverse client base and successful track record of launching start-ups and turning them into market leaders.

Recognized and respected as a game changer in the golf industry, Holly G and her team launched and developed iGOLF, the first comprehensive golf website in 1994 which was a joint venture between America Online, Interzine Productions and her company Golf Marketing Services.

Holly G is an author as well as the host and producer of an award-winning golf talk show on iHeart radio. Her energy, creativity and business savvy are contagious and the driving force behind her clients’ success.

Creative Director
Joseph Genovesi

As a two-time Multichannel Merchant Award winner, Genovesi specializes in visual, digital, direct response and e-commerce marketing. A graduate of the acclaimed Miami Ad School.

Joe was also e-commerce Creative Director for where he and his team took the struggling start-up party supply business and developed it into a multi-million dollar brand in five years.

Joe has worked directly on creative projects for big brands such as adidas and Merrell and has been expanding G2 Creative efforts further into lifestyle branding, including digital design, volume product photography and fashion photography.

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Marketing and Social Media
Jesse Torres



Director of Communications
Mike Leonard

Mike has served as Director of Communications for Golf Marketing Services for the past nine years.  Previously, Mike proudly served in the U.S. Air Force as a Public Affairs specialist and retired after 21 years.

Having crafted the words for Air Force Generals and golf industry CEOs, both positions have prepared him to be diligent, focused on the details and extremely responsive.  

Mike bleeds red, white and blue and always goes the extra mile to assist GMS clients.  Just don’t call him on a Monday morning during football season, if his beloved Pittsburgh Steelers lose on Sunday.