What differentiates business winners and losers? Great branding and marketing!

Image is everything And it starts with HELLO!

 

Does your business card start a conversation or end one? Does your product video look like Uncle Bob shot it? Cheap business cards make you look CHEAP.  A crappy video makes your product look CRAPPY. Bad packaging makes your company look BAD. 
 
If your goal is to take your business to the next level, call us at GMS!

We offer creative marketing, video, web, social media and graphic design solutions to fit any budget. Let GMS turn your golf business into a market leader and a successful brand. 

View some client love:

 

Creating your "BUZZ" factor.

Public relations involves a number of services from researching, writing & distributing press releases, pitching the media, writing and/or placing articles or advertorials, staging publicity events,  corporate communications, delivering effective web site content, social media and more.

PR is a creative process and requires professionals who can effectively position your product or service as unique and different. PR provides credibility for your company because a third party delivers the message.  It also helps to establish proof of concept.

GMS has built a portfolio of successful start-ups and category leaders throughout the golf industry. We are experienced industry pros with strong relationships, not entry level hacks. When we call the media to pitch a new client, the media listens.

We are members of  the Golf Writers Association of America and the International Network of Golf. GMS' President Holly G, is a member of the working media, as host and producer of the award winning radio show, The Golf Insider, on 96.9The Game in Orlando and streamed digitally on iHeart Radio and Facebook Live.

Promoting new and unique products and services is GMS' specialty. Our goal is to get the most bang out of every buck in your marketing budget.  PR is the most cost-effective way to start. GMS will ensure that your public relations efforts are creative, credible, consistent and in synch with your brand strategy.

Top 10 Reasons You Need Video Marketing!

1.  Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

2.  Internet video traffic will be 69% of all global consumer Internet traffic in 2017.

3.  The average user spends 88% more time on a website with video. 

4.  Over half of all video content is viewed on mobile.

5.  Social video generates 1200% more shares than text and images combined.

6.  An initial email with a video receives an increase click-through rate by 96%.

7.  45% of people watch more than an hour of Facebook or YouTube videos a week.

8.  More than 500 million hours of videos are watched on YouTube each day.

9.  Video drives a 157% increase in organic traffic from SERPs.

10.  Video on a landing page can increase conversions by 80% or more.

Story Telling
On Budget and On Time.

GMS provides complete video services from creative concepts, script writing, shooting, editing, special digital effects (animation & speed drawing), graphic design and post-production.

From script to final product, GMS keeps you in the loop every step of the way to make sure our video concepts are on target with your vision and the message you want to communicate.
 
It is our creativity and hands-on approach before and during the shoot, and throughout the editing process that adds that extra special touch to your video providing engaging, informative and entertaining content for your website and social media.

Product overviews

Ready to introduce your product to market? Together, we write a script and outline what it is you want to let the world know about your brand, company or product.

customer testimonials

No one sells your product better than a happy customer! Let us capture that joy and share it with future buyers.

 

Volume - Commercial - Catalog

 

Mobile devices are great for selfies, but more than ever, a (professionally shot) PICTURE is worth a THOUSAND words in today’s digital world. 

 

GMS works in partnership with PhotoGo Studios, one of the premier commercial photography studios in the Southeast, that applies the latest technological advances and over a decade of creative direction and production experience to create the right visual impact for your brand. 

Lifestyle, apparel and product photography is our specialty.  Our team of photographers, product stylists, retouchers and digital asset managers can support any size photography project.  Organized and methodical, we treat your products like we do our cameras.  Items are inventoried, prepared or assembles, photographed and then repackages with care.  Our Digital Asset Team processes your photos and ensures that are safe on redundant servers and in the cloud.

Our extensive experience shooting stills for catalogs, direct response ads, and advertising allows us to offer highe quality service to clients in a fast, efficient way with turn around times as fast as 48 hours.

Learn how to AVOID KHAKI in your marketing strategies and let GMS create your visual experience. 

 
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Strategy. Content. Implementation.

Web Design

Golf Marketing Services has specialized in developing and designing websites both in and outside the golf industry for two decades.  GMS has been a pioneer in interactive and digital media launching the first comprehensive golf website, iGolf, back in 1994.  GMS’ technology team is second-to-none in terms of its knowledge, experience, experimentation, and commitment to staying ahead of the digital marketing curve.

Our #1 goal is to build your website to be a business tool that drives sales.  Your homepage is the welcome mat to your business.  In the blink of an eye, you want that potential customer to get a sense of who you are, what you do, what you are offering – and most importantly, why it should matter to them.  

The goal of your website is to turn surfers into customers.  Whether you are looking for a basic product or service website, an eCommerce site, or a redesign of your current website, GMS can help!

Social Media Marketing

Imagine being able to send targeted advertising to the exact group of people who are most likely to make a purchase from you. GMS will organize and deploy your ad campaigns and get them in front of the right audience. We’ll maintain, monitor, measure and continually improve your campaign.  With our tested methods and digital blueprint, GMS will optimize your social media and web presence, drive more traffic to your site, and convert more sales.

Social Media Presence

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand.

Here are few tips GMS’ recommends and can assist with including content marketing (creating and distributing relevant and valuable content) to expand your social media presence, increase brand awareness, and build your business:

1.  Be consistent – Make a plan for what you’re going to post and how often and stick with it. 

2.  Choose the right platforms - Pick the social networks that work best for your specific type of business, specific customer and demographic.  Don’t be a “Jack-of-all-trades” and a master of none. 

3.  Format content to optimize each platform – All your posts should be different, even if they are delivering the same message. For example: Photos for Instagram, long posts for LinkedIn, videos and memes for Facebook, short and snappy announcements on Twitter.

4.  Make sure your content aligns with your message – Getting likes and followers is great and you may be tempted to share a post that simply gets a lot of attention, but that will do nothing for your brand if you don’t make sure the content aligns with your message.

5.  Post content that is updated and fresh – Keep posts “short and sweet,” include a web link, photo, video, graphics, quotes or any form of media to increase engagement. 

6.  Find a balance between popularity and business- You need a mix of both, the fun side and the serious and informative side, which will boost the reputation of your business.

Visual Impact for your brand.

 

GMS designs with your brand in mind. We study your needs and dive into your brand development creating stunning graphics that tell your story and make you stand out from the crowd!  We specialize in startups, rebranding projects, and have also worked with major manufacturers like Taylor Made, Adidas, Callaway, Super Stroke and Izzo Golf to name a few.

 

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The PGA Merchandise Show The MAJOR of the golf business!

Where PGA Professionals, Golf Industry Professionals and members of the media gather to discover new products and services and the latest trends in golf equipment and technology, apparel and accessories.  

Do you have a gameplan?

GMS can help you maximize your investment and your results.

  • Strategic Booth Space Selection - Let GMS negotiate your exhibitor package!

  • Demo Day - Preparation and On Site Support

  • Booth Design - Stand Out From the Crowd

  • Collaterals - Brochures, Sales Flyers, Promo Cards

  • Media Outreach - Press releases, Product Pitching

  • Book Key Appointments with Industry Influencers

  • New Product Zone Management

  • Booth Traffic - Special Event, Celebrity Appearance, Press Conference

  • Media Coverage - We get you noticed!

  • Sales Strategy - Who’s going to buy and why?

  • Marketing Strategy - Pre and Post Show

GMS has attended the PGA Merchandise Show since 1990!  We know how to navigate the Show.

 

Let us help you get your product launched on time, on budget, stress-free and successfully!