Strategy. Content. Implementation.
Golf Marketing Services has specialized in developing and designing websites both in and outside the golf industry for two decades. GMS has been a pioneer in interactive and digital media launching the first comprehensive golf website, iGolf, back in 1994. GMS’ technology team is second-to-none in terms of its knowledge, experience, experimentation, and commitment to staying ahead of the digital marketing curve.
Our #1 goal is to build your website to be a business tool that drives sales. Your homepage is the welcome mat to your business. In the blink of an eye, you want that potential customer to get a sense of who you are, what you do, what you are offering – and most importantly, why it should matter to them.
The goal of your website is to turn surfers into customers. Whether you are looking for a basic product or service website, an eCommerce site, or a redesign of your current website, GMS can help!
Social Media Marketing
Imagine being able to send targeted advertising to the exact group of people who are most likely to make a purchase from you. GMS will organize and deploy your ad campaigns and get them in front of the right audience. We’ll maintain, monitor, measure and continually improve your campaign. With our tested methods and digital blueprint, GMS will optimize your social media and web presence, drive more traffic to your site, and convert more sales.
Social Media Presence
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand.
Here are few tips GMS’ recommends and can assist with including content marketing (creating and distributing relevant and valuable content) to expand your social media presence, increase brand awareness, and build your business:
1. Be consistent – Make a plan for what you’re going to post and how often and stick with it.
2. Choose the right platforms - Pick the social networks that work best for your specific type of business, specific customer and demographic. Don’t be a “Jack-of-all-trades” and a master of none.
3. Format content to optimize each platform – All your posts should be different, even if they are delivering the same message. For example: Photos for Instagram, long posts for LinkedIn, videos and memes for Facebook, short and snappy announcements on Twitter.
4. Make sure your content aligns with your message – Getting likes and followers is great and you may be tempted to share a post that simply gets a lot of attention, but that will do nothing for your brand if you don’t make sure the content aligns with your message.
5. Post content that is updated and fresh – Keep posts “short and sweet,” include a web link, photo, video, graphics, quotes or any form of media to increase engagement.
6. Find a balance between popularity and business- You need a mix of both, the fun side and the serious and informative side, which will boost the reputation of your business.