The Talent


Founder and CEO
Holly "G"

For more than 20 years, Holly “G” has built a diverse client base and successful track record of launching start-ups and turning them into market leaders.

Recognized and respected as a game changer in the golf industry, Holly G and her team launched and developed iGOLF, the first comprehensive golf website in 1994 which was a joint venture between America Online, Interzine Productions and her company Golf Marketing Services.

Holly G is an author as well as the host and producer of an award-winning golf talk show on iHeart radio. Her energy, creativity and business savvy are contagious and the driving force behind her clients’ success.

Creative Director
Joseph Genovesi

As a two-time Multichannel Merchant Award winner, Genovesi specializes in visual, digital, direct response and e-commerce marketing. A graduate of the acclaimed Miami Ad School.

Joe was also e-commerce Creative Director for where he and his team took the struggling start-up party supply business and developed it into a multi-million dollar brand in five years.

Joe has worked directly on creative projects for big brands such as adidas and Merrell and has been expanding G2 Creative efforts further into lifestyle branding, including digital design, volume product photography and fashion photography.



Marketing and Social Media
Jesse Torres

Jesse has travelled the continents of the world learning global marketing techniques that gives him his unique insights and inspiration today. He has first hand knowledge and a deep understanding of start-ups having created his own men’s skin care product line, Zach Madison. Jesse knows how to create and activate brand messaging clearly and effectively creating the BUZZ factor that helps new co’s breakthrough the marketing clutter.  With his expertise in social and digital media, Jesse helps build their brands and develop loyal consumer following.  He believes, what a mind can conceive, the mind can achieve! 


Design Director
Ed Feldman

A graduate of the esteemed University of the Arts in Philadelphia, Ed has a Bachelor of Fine Arts in Graphic Design.  He is an accomplished fine artist and illustrator who has exhibited in several major art galleries.  Having worked for one of the leading experiential branding companies, Ed has designed trade show and collateral materials for various companies in the hospitality, technology and golf industries. Ed specializes in a variety of digital marketing design platforms and is the Chapter Representative for the Central Florida Adobe User Group and a former sales specialist at Apple.   He was featured on “Growing Bolder: The Art of Happiness” a nationally syndicated television series.  In his spare time, Ed is a movie buff who never turns down a large bucket of buttered popcorn!

Branding and Media Director
Carlton Vinson

A sports-oriented sales and marketing executive, Carlton Vinson is a multi-talented branding and media consultant. In addition to being an award-winning graphic designer and writer, Carlton served as executive editor and publisher for multiple regional magazines, a host of both radio and television programs across the south and is a popular event emcee. His specialty has been in the golf industry, where he has been as a publisher, editor and industry executive. He is a past-executive director of the Carolinas Golf Reporters Association and the North Carolina Golf Course Owners Association. He also served as a board member of the International Network of Golf. Incredibly civic-minded, Carlton also spent eight years as councilman and Mayor pro tempore in his North Carolina hometown of Archer Lodge.

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Director of Communications
Mike Leonard

Mike has served as Director of Communications for Golf Marketing Services for the past nine years.  Previously, Mike proudly served in the U.S. Air Force as a Public Affairs specialist and retired after 21 years.

Having crafted the words for Air Force Generals and golf industry CEOs, both positions have prepared him to be diligent, focused on the details and extremely responsive.  

Mike bleeds red, white and blue and always goes the extra mile to assist GMS clients.  Just don’t call him on a Monday morning during football season, if his beloved Pittsburgh Steelers lose on Sunday.